Work completed at Rakuten Rewards for the Refer a Friend (RAF) sector which included a launch to push the incentives of current members referring friends to Rakuten.

The email launch consists of a set of emails that first introduce the members to the RAF incentive with a launch email, then follow-up emails for 3, 7, 10, 20, and 100 referrals made.

In addition to the incentive launch emails, various desktop and mobile headers were created. A refresh of the evergreen RAF emails were also created to bring new life to them and hope to push the incentives for referring friends to the shopping program.