• About Me
Menu

RACHEL BYARLAY

Street Address
San Francisco, CA
+01.425.318.0703

RACHEL BYARLAY

  • About Me
Screen Shot 2024-02-07 at 1.52.57 PM.png

Rakuten Brand Assets

At Rakuten I was able to use their bold, playful, and illustrative brand system to create a variety of branded assets ranging from marketing ads, social ads and gifs, simple animations, and illustrations. You will see a selection of some of these various assets here. With all of these together you can start to imagine how flexible this brand system could be.

With a brand this flexible it was important to know how to successfully mix bold patterns, colors, and product images in a clear way to promote various offerings.

The illustrations were used in various shopping categories such as “glasses and contacts,” “medicine and drugs,” and “spa” in the Rakuten app as well as their website.

Rakuten Brand Assets

At Rakuten I was able to use their bold, playful, and illustrative brand system to create a variety of branded assets ranging from marketing ads, social ads and gifs, simple animations, and illustrations. You will see a selection of some of these various assets here. With all of these together you can start to imagine how flexible this brand system could be.

With a brand this flexible it was important to know how to successfully mix bold patterns, colors, and product images in a clear way to promote various offerings.

The illustrations were used in various shopping categories such as “glasses and contacts,” “medicine and drugs,” and “spa” in the Rakuten app as well as their website.

220506-51753-Hero-Gif.gif
AppFlashCash_12percent.gif
4th3X-animation.gif
Concept 1v1-Merchant logo-SamsClub.jpg
Concept 1v1-Merchant logo-Shein.jpg
Concept-2-Crystal-Ball-Adidas.gif
Concept 2-Crystal Ball-Groupon.jpg
Concept 3-Merchant logo-Shein.jpg
020813-52756-August 2022 Need Address-Animation-V3-1080x1080.gif
020813-52756-August 2022 Need Address-Animation-V4--1080x1920.png
020813-52756-August 2022 Need Address-Animation-V4-1200x628.png
020813-52756-August 2022 Need Address-Static-V1-1080x1920.jpg
020813-52756-August 2022 Need Address-Static-V5-1080x1920.gif
Option2 Interstitial.png
illustration-cars_seats_strollers-category.png
illustration-coffee-category.png
illustration-glassesandcontacts-category.png
illustration-medicineanddrugs-category.png
illustration-outerwear-category.png
illustration-perfumeandfragrances-category.png
illustration-spa-category.png
illustration-wedding-category.png
Screen Shot 2024-02-07 at 1.47.57 PM.png