At Rakuten I was able to use their bold, playful, and illustrative brand system to create a variety of branded assets ranging from marketing ads, social ads and gifs, simple animations, and illustrations. You will see a selection of some of these various assets here. With all of these together you can start to imagine how flexible this brand system could be.

With a brand this flexible it was important to know how to successfully mix bold patterns, colors, and product images in a clear way to promote various offerings.

The illustrations were used in various shopping categories such as “glasses and contacts,” “medicine and drugs,” and “spa” in the Rakuten app as well as their website.