Workplace graphics for a newly built LendingClub office in Lehi, Utah. Expansion of the brand into office spaces, lobby, and common areas. Highlighting our brand promise, company values, and customer stories on a larger scale.
Working with the architecture and workplace services teams I was able to develop various spaces where we wanted to lean heavily into our brand such as the lobby. In the lobby waiting area I wanted a place to share our customer stories. Using our square motif with a warm wood material we brought these customer stories to light. This really aligned with our brand principles of bringing financial wellbeing to our customers.
The other meeting rooms and spaces felt like a great place to use a branded pattern in a bold way in both full color and line work.
Workplace graphics for a newly built LendingClub office in Lehi, Utah. Expansion of the brand into office spaces, lobby, and common areas. Highlighting our brand promise, company values, and customer stories on a larger scale.
Working with the architecture and workplace services teams I was able to develop various spaces where we wanted to lean heavily into our brand such as the lobby. In the lobby waiting area I wanted a place to share our customer stories. Using our square motif with a warm wood material we brought these customer stories to light. This really aligned with our brand principles of bringing financial wellbeing to our customers.
The other meeting rooms and spaces felt like a great place to use a branded pattern in a bold way in both full color and line work.