Lending Care is an internal LendingClub initiative focused on our customer service sector of the company. Being a financial services company we put a lot of importance on our customer service. A lot of the people on the customer service team had never done this type of work or might have been new in their careers. Lending Care was developed as a visual aid and tool to engage these employees in there learning and development.

Three icons were designed and paired with their three pillars of customer service: Build a relationship, Make it easy, and Think ahead. Posters, notebooks, t-shirts, presentation decks, and even large workplace graphics were developed for their office spaces, and multiple events within their team.