Rakuten’s Big Give Week is a once yearly shopping event where the platform offers up to 15% cash back and other rewards on some products and brands. Think Amazon prime day but for Rakuten. It is one of their most important weeks and the social and digital ad campaign needs to come in strong.

This Big Give Week boasted their signature colorful and exciting brand visuals. There were multiple ad concepts as you can see that leveraged lively product photography, shopping category illustrations, and brand logos. All while highlighting the 15% off offering to entice shoppers.

These social and digital ads were then extended out into various sizes and styles.