Proposed work for The American Academy of Ophthalmology, the largest national membership association of Eye M.D.s Ophthalmologists. This Academy is seen as a fraternity of doctors who focus their medical attention in the areas of education, innovation, and advocacy.

This logo and look and feel system reflect the prestigious Academy through its bold letter forms. The "O" within the logo acts as a portal that flexes to reveal a variety of things or focus on parts of imagery. The "O" can contain phrases or act as a simple framing device. The imagery within the full system is compiled of the beautiful things that we can see and appreciate with our eyes.

Completed at: Landor Associates