Graffigna is a premium wine company based out of Argentina. Founded in 1870 by an Italian immigrant named Satiago Graffigna, the company is looking to revitalize their wine brand. The brand should express passion and tie to the vibrant culture of Argentina.
The first design concept is a direct nod to the natural mountain landscape of the Andes in Argentina where the wine grapes grow. These colorful stripes of paint are an abstraction of the layers of land and various altitudes that the grapes grow on. The bold paint reflects their vibrant passion. The "G" from Graffigna is highlighted as a strong signal of the brand.
The second design concept plays with contrast to create dramatic tension. The use of paint here creates a fluid, passionate canvas to showcase the "G" of Graffigna. The heaviness of the paint is balanced with a clean and simple solution for the rest of the information on the label.
Completed at Landor Associates. Design Director: Anastasia Laksmi