A proposed logo and look and feel system for Aquafina. Aquafina water prides itself on purity; a pure life, pure happiness, pure water. By drinking Aquafina you are making your body happy to be able to enjoy life to the fullest.
This logo leverages an abstract "A" to create part of a water droplet symbol. A simple execution that allows for a flexible system with many extractable elements. The use of hand done water colors as a texture and also in more bold moves such as within the symbol nod to the authenticity and human aspect of Aquafina. The imagery is playful, fun, and highlights happy bodies.
Completed at: Landor Associates