Addo Magazine is a bi-annual publication exploring the connections between fashion and culture. Many fashion designers use their culture and surroundings to inspire their designs. This juxtapositions within the publication are meant to create a discussion around the clothing designs of the world and the people who end up wearing these styles.
The use bold patterns and bright colors throughout are pulled directly from the prints within the clothing themselves. In addition, the french folding of the pages allows for connection to be made between opposing images or quotes. Both a print and ipad translation were created.